Content Oyster - logo

Client: Q.ai | Forbes
Project: Release notes
Tools: Notion, Intercom

Timeline: 3-6 months
What we did: Competitor analysis, product marketing, content design, microcopy, A/B testing

Introduction

Q.ai is an investment app powered by artificial intelligence, financial advisors (humans), and active management on a mission to make investing simple, more accessible, and hassle-free for everyone. Their deep learning algorithms help identify the best investment opportunities daily and automatically rebalance your assets to market conditions each week.

Background

The team decided to introduce release notes to its in-app messaging strategy. Initially, this was a Growth task in collaboration with Engineering, but it soon became a Product initiative I was responsible for. These notes were a way to notify users about bug fixes, educate them on what’s new or improved since the last release, and prompt them to update the app to the latest version.

Problem

When I took over the release notes, I ran the usual carousel format the Growth team used, which had two screens. After some weeks, I soon noticed a suboptimal completion rate of 50%, sometimes below. This meant half of Q.ai users were likely exiting from the first screen, skipping the news and education on the second screen, and not updating the app.

Solution

I met with the Head of Growth and Marketing to offer some UX content suggestions based on competitor analysis and best practices that would optimize for completion and make sure that users were making the most of the app’s latest features. These included:

  • Condensing from 2 screens to 1 screen to prompt users to update the app soon after they land on the screen
  • Removing the number icons and substituting them for bullet points for easier reading
  • Shorter subtext and notes to make the notes concise overall

With the support of Growth, we published four release notes with the new format over six weeks, monitoring data for an improved interface and experience.

Before (carousels with two screens)
After (carousels with one screen)

Results

Users responded to the UX content changes very well. The completion rate doubled from 50% to 95.5% on average. Even though we were studying conversion and engagement metrics specifically, other improvements followed, including higher customer satisfaction numbers and boosted ratings in app stores. We’d like to think that enhancing the release notes was one of the many contributing factors.

Because the changes proved a resounding success, the new format became the official release notes format for Q.ai’s subsequent app releases.

Ready to give your release notes or mobile carousel a boost? We can help.

Ready to give your release notes or mobile carousel a boost? We can help.

Content Oyster is a UX writing and content design agency based in the San Francisco Bay Area.

Copyright © 2023 – 2024, Content Oyster. All rights reserved.

Content Oyster is a UX writing and content design agency based in the San Francisco Bay Area.

Content Oyster - Elevate your web or app experience with UX writing on demand | Product Hunt

Copyright © 2023 – 2024, Content Oyster.
All rights reserved.

Scroll to Top